We are VIP Italia, pioneers in the beauty aesthetic technology since 1971.

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about us VIP Italia is an Italy-based global leader in advanced aesthetic, regenerative medicine, and rehabilitation solutions. We develop and manufacture electrical muscle stimulation (EMS), Electro-Lymphatic Therapy (ELT), ultrasound & far-infrared radiation (FIR) machines, backed by a 55-year history of continuous scientific innovation.

We're revolutionising the wellness industry by introducing exceptional beauty aesthetic technology, redefining self-care as a consistent, accessible, and personalised experience.

Our devices are sold primarily to beauty centres, rehabilitation clinics, and spas in 88 countries worldwide.

our mission & values

meet our team

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Claudia Bonanni Head of training
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Egor Andreev CEO
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Anastasia Lesnikova CMO
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Svetlana Raiter Research manager
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Ivan Zaitsev Head of development
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Raffaele Cariano Head of production
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our history

Development & innovations.

1970

The VIP Italia story began in the early 1970s when Giancarlo Levi established the company in Torino, Italy. This was a time when the majority of beauty treatments were still performed manually. Taking his experience in the aesthetic industry and knowledge of advanced electronics, Giancarlo set about revolutionising how the entire beauty industry operated by devising a range of treatments that could be carried out not by a human but by a machine.

1971

The revolutionary Transion technology, introduced in 1971, was the first electro-muscle stimulation (EMS) device brought to the beauty industry in Italy.

1981

Introduction of Isometric muscle contraction (Isogei) and automated lymphatic drainage (Linfogei) technologies. After a successful launch in Italy, Giancarlo and VIP Italia expanded internationally, achieving success in France and Switzerland.

1991

In the 1990s, forward-thinking investments in technology led to the development of innovations like chromotherapy, intense pulsed light, and infrared light technologies. This transformed the main machines by integrating multiple functions into a single multifunctional device.

2001

Launch of the 4th generation of VIP devices, introducing new the following devices: Vip Line, VIP Line Plus, VIP Cromo System, VIP Body system, VIP Total Face and VIP Line Complex.

2011

New technologies were developed, including ultrasound cavitation with the groundbreaking VIP Line Duo, deep relaxation floatation (Vip Butterfly Floating Tank), and sensory techniques with personalised biofeedback (VIP Stressless).

2022

Launch of the 7th generation of VIP devices: Vip Hi-Line and Vip Hi-Line Lipo. Introduction of far-infrared rays (FIR) technology.

our clients Clinics & beauty centres that have trusted in us.

HI LINE LIPO è un macchinario davvero eccellente sia a livello lavorativo con il nuovo software, touch, sia a livello visivo; le clienti sono molto più soddisfatte risultati fin da subito!

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Ylenia Calajo • Owner
Ylenia Calajo

Vip Line is my favorite aesthetic device with its #Isogei function. Isogei acts directly on muscles, restoring their tone and improving their volume. It helps to obtain fantastic results in the case of skin and muscle slackness. If you want to pull up your buttocks or sagging underarms without going to the gym, Isogei will be a perfect fit.

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Valentina Skakodub • Owner
Valentina Skakodub

We have been using vip italia machines since 2005, we used the stressless room and the vip lipoline in saudi arabia clinic and we continued using vip lipoline and sunflower in lebanon clinic and recently we received the vip lipoline plus. Results in all machines was amazing with our clients and our trust in vipitalia is growing more and more. Over the years we are satisfied because of their technology and their customer service.

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SHRC health • Owner
SHRC health

I bought Vip Italia’s device in 2016. It’s already seven y.o., and I am still using it. I can’t do my body contouring treatments without this device. It is so efficient. My clients are very impressed with the long-lasting results and overall skin tightening, especially with inner muscle stimulation. Many clients reported the pain they’ve had in the lower back has gone. Many of them also noticed outstanding performance at the gym after applying the treatments. I am extending my practice and going to order two more devices.

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N. Gradov • Owner
N. Gradov

Our Beauty Clinic in Tallinn, Estonia, purchased equipment from VIP Line. We thank your Office for the excellent organization of the transaction, impeccable communication and pleasant cooperation.

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Aleksandra Voronina • Owner
Aleksandra Voronina

I was trained on the old VIP machine in 1997. And I was always taken away about the amount of inch loss you could get from the machine. In 2015, I decided I needed a new device. I came to Italy, VIP Italia, and had the latest version of the machine with Lipoline, Linfogei, Isogei, Microgei and Transion functions. I can do so many different treatments all at once in my clinic and combine them with aesthetic procedures to a level that cosmetic surgeons can’t reach, so I’m a huge advocate and lover of VIP.

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Lea Lawrence • Owner
Lea Lawrence

I opened a studio with VIP Lipoline Duo in 2021 and am based in Chicago area, USA. The company provided me with an excellent trainer. My equipment is fantastic, gives great results, and although we had few mishaps, it was solved to my satisfaction. It’s part of a business. I am very happy overall. The only thing I have is on the pads accessories, the quality could be stronger. But it doesn’t take away from the power and results of the equipment. Great product!

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Katarina Masters • Owner
Katarina Masters

I was able to pay off the machine after six months. I’m really happy that now I can offer my clients the complex approach that covers skin and muscle treatments and improves their confidence and well-being. It is a fantastic thing to be able to help people and make their life better!

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Ina Ignatovic • Owner
Ina Ignatovic

I located in Hong Kong, I have been using Isogei for over 20 years, I can tell you this is a very good tightening machine, both for the face and body. I used it for my client on their face, eye and bust, all have a satisfactory result and this is why I keep on using Isogei in my beauty salon.

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HK Freckles Removal Centre • Owner
HK Freckles Removal Centre

I had a waterskiing accident, which resulted in my knee being broken into three pieces. Since then, three-quarters of my leg was paralysed. My right leg could not build muscle, and I still could not walk on my own. Then, I found Vip Italia’s machine. Now I can walk on my own and even on high heels again!

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Francis Hakkaart • Owner
Francis Hakkaart

I like Vip Lipo machine. Got the treatments such as Transion and Isogei and the results are great. Highly recommended.

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Body Lab, Bali, Indonesia • Owner
Body Lab, Bali, Indonesia

My son has had a vertebral compression fracture. Our doctor prescribed physical activity to strengthen the muscles in the lower back. Since physical exercises caused mechanical friction of the vertebrae, the pain didn’t go away, even though muscles were building up. We then started to apply the Vip line device with its Transion function. Transion helps to promote microcirculation and grow muscles without causing friction between the vertebrae and overloading the joints. At the moment, this device is a real salvation for my son.

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Anastasia Ezhikova • Owner
Anastasia Ezhikova

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