How to Start Your Beauty Business – 6 Tips From VIP Italia
In the beginning, we would like to show you the statistics in the personal care business increase. Globally, the personal care industry is strong and only getting stronger — predicted to exceed $716B by 2025. (Source: Statista.com)
- Revenue in the Personal Care segment is projected to reach US$173,631m in 2020.
- Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 7.3%, resulting in a projected market volume of US$230,200m by 2024.
- User penetration will be 16.3% in 2020 and is expected to hit 25.6% by 2024.
- The average revenue per user (ARPU) is expected to amount to US$143.08.
- In global comparison, most revenue will be generated in China (US$63,443m in 2020).
Starting a beauty business is exciting! It takes hard work, dedication, and a lot of energy.
Here are some of the things you will need to consider if you are going to open a beauty business:
You may decide that you want a big out-of-town location, with plentiful parking. The benefit to this kind of location is the reduced overheads you need to pay, when compared to being based in a city centre.
Locating your beauty business in a town or city will mean additional footfall, more walk-in opportunities and greater retail possibilities. On the flipside, it may also mean greater rental costs, business rates and increased competition.
Knowing how to design your salon for optimal occupancy, to maximise ROI per square meter can be confusing. Having an expert team to advise on how best to design your salon and get the most from every part of your salon can ensure you are maximising your opportunities and profit.
One of the biggest overheads that a new beauty business will encounter is buying equipment. Some machines can cost in excess of £100,000! These days, people expect the latest technology and innovations during their salon experience.
Do you want to run a regular salon? Or focus on aesthetic treatments using skin lasers, offer facials for skin beauty treatments, or create a spa system, with jacuzzi spas and steam rooms? Costs can soon add up.
It is not surprising that many businesses lease, rather than buy, their beauty machines. This can help keep costs to a minimum and is easy to keep track of how many treatments per week you need to break even.
Once you have chosen your equipment, you will need to factor in training, including accommodation and travel costs. It is also important to know if there is a charge for any aftersales support.
There are a plethora of beauty brands available to use and retail in your beauty business.
Consider the median age of your target customers. A more mature client will expect products that offer lifting, peeling, anti-ageing and renewal properties. Younger clients may want less expensive products, that can treat blemishes, acne and problem skin.
You also need to consider which products you can offer in treatments that will work with your equipment. You may find that your chosen beauty equipment limits the choice of products you may be able to use.
Marketing and management
A new business needs a new website, new brochures, flyers, a salon management system to manage bookings and inventory… the list goes on. Salons can implement all kinds of technology, from online accountancy and inventory tools, to customer loyalty schemes. However, each and every one costs money, so choosing carefully to determine which items are important is essential.
These are just some of the things to consider. Whatever sort of beauty business you choose, it is important to fully explore your options and to plan carefully for how your business will run.
And last but not least, do what you love to do, something you can truly love, and some way in which you can create new value in every moment.