Last updated: 09/12/2025
This Cookie Policy explains how More Srl / VIP Italia (“Company”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit https://vipitalia.com (“Website”). It describes what these technologies are, why we use them, and the choices you have over their use.
In certain cases, cookies may collect personal information, or become personal information when combined with other data that identifies you.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites function properly, improve functionality, provide analytics, and support personalised advertising.
Cookies set by us (the website owner) are called first-party cookies. Cookies set by other organisations are called third-party cookies and allow third-party features such as advertising, video embeds, and analytics.
2. Why We Use Cookies
We use cookies for the following purposes:
- Essential – Required for the website to function.
- Analytics – To understand how users interact with the website so we can improve it.
- Advertising – To deliver relevant advertisements and measure campaign performance.
- Functionality – To provide enhanced features when available.
Some third parties (e.g., Google, Meta, Microsoft) also place cookies on your device when you use our Website.
3. How You Can Control Cookies
You can choose whether to accept or reject non-essential cookies using our Cookie Consent Manager, accessible any time via the link in the footer.
- Essential cookies cannot be disabled, as they are required for the operation of the Website.
- You can also manage cookies through your browser settings.
- You may withdraw consent at any time.
If you reject any category of cookies, certain features or services may become unavailable or may not function correctly.
4. Cookies Used on Our Website
Below is a list of the cookies currently used on the Website. The exact cookies may change depending on updates to our services.
A. Essential Cookies
These cookies are necessary for the Website and its features.
_iub_cs-s3982361
Purpose: Stores the user’s cookie consent preferences.
Provider: .vipitalia.com
Service: Iubenda Cookie Solution — https://www.iubenda.com/privacy-policy
Country: Italy
Type: Essential
Expires: 1 year
B. Analytics and Customisation Cookies
These cookies collect information used to understand user behaviour and improve the Website. They are only set after consent.
_ga
Purpose: Distinguishes unique users for analytics reporting.
Provider: .vipitalia.com
Service: Google Analytics — https://policies.google.com/privacy
Country: United States
Type: Analytics
Expires: 2 years
_ga_VRSZZN0261
Purpose: Persists session state for GA4 measurement ID G-VRSZZN0261.
Provider: .vipitalia.com
Service: Google Analytics 4 — https://policies.google.com/privacy
Country: United States
Type: Analytics
Expires: 2 years
_clck
Purpose: Persists the Microsoft Clarity user ID and settings across sessions.
Provider: .vipitalia.com
Service: Microsoft Clarity — https://privacy.microsoft.com/en-us/privacystatement
Country: United States
Type: Analytics
Expires: 1 year
_clsk
Purpose: Connects multiple pageviews into a single Clarity session recording.
Provider: .vipitalia.com
Service: Microsoft Clarity
Country: United States
Type: Analytics
Expires: 1 day
CLID
Purpose: Identifies when Clarity first saw this device.
Provider: clarity.ms
Service: Microsoft Clarity
Country: United States
Type: Analytics
Expires: 1 year
MR
Purpose: Indicates whether Microsoft should refresh the MUID cookie.
Provider: c.clarity.ms
Service: Microsoft Clarity
Country: United States
Type: Analytics
Expires: 7 days
SM
Purpose: Synchronises Microsoft’s MUID cookie across domains.
Provider: c.clarity.ms
Service: Microsoft Clarity
Country: United States
Type: Analytics
Expires: Session
C. Advertising Cookies
These cookies are used to deliver relevant advertisements and measure campaign performance. They are not set unless you give consent.
_gcl_au
Purpose: Stores ad-click information for Google Ads conversion tracking.
Provider: .vipitalia.com
Service: Google Ads / Conversion Linker — https://policies.google.com/privacy
Country: United States
Type: Advertising
Expires: 3 months
_fbp
Purpose: Tracks website visits to deliver personalised ads via Meta/Facebook.
Provider: .vipitalia.com
Service: Meta Pixel — https://www.facebook.com/policies/cookies
Country: United States
Type: Advertising
Expires: 3 months
ANONCHK
Purpose: Indicates whether the Microsoft unique ID (MUID) is passed between ad-related cookies.
Provider: c.clarity.ms
Service: Microsoft Clarity
Country: United States
Type: Advertising
Expires: 10 minutes
MUID
Purpose: Identifies unique browsers for advertising and analytics across Microsoft properties.
Provider: bing.com / clarity.ms
Service: Microsoft Clarity
Country: United States
Type: Advertising
Expires: 1 year
5. Microsoft Clarity and Consent Requirements
Microsoft Clarity is used to analyse behaviour on our Website and improve user experience.
From 31 October 2025, Microsoft requires that websites in the UK, EU, EEA and Switzerland pass a valid consent signal before setting non-essential Clarity cookies.
We only activate Clarity after you provide consent through our Cookie Consent Manager.
6. How to Control Cookies in Your Browser
You can manage or delete cookies in most browsers. The following links explain how:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/enable-and-disable-cookies
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data
- Edge: https://support.microsoft.com/microsoft-edge/delete-cookies
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
7. Opting Out of Interest-Based Advertising
You may also opt out of behaviour-based advertising through:
- YourOnlineChoices (EU/UK): https://www.youronlinechoices.eu
- Digital Advertising Alliance (US): https://optout.aboutads.info
- Network Advertising Initiative: https://optout.networkadvertising.org
Note: You will still see ads, but they may not be personalised.
8. Updates to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use or for regulatory purposes. The updated date will appear at the top of this page.
We encourage you to review this Policy regularly.
9. Contact Us
If you have any questions about our use of cookies or other tracking technologies, you may contact us at:
More Srl / VIP Italia
Via Giulio Uberti 42,
Varese, Italy, 21100
Email: info@vipitalia.com
Phone: +39 03321647181
How can we help?
Let’s talk business! Vip Italia team is perfectly equipped to handle your requirements. Describe your needs, and we’ll get back to you to discuss how to future-proof your beauty business or get ahead of competition.
